Our WhatsApp Notification & Broadcast API is designed to be triggered directly by any third-party system integrated with our portal such as ERP, CRM, HIS, ERP, booking systems, payment platforms, or government systems. Once integrated, these systems can automatically trigger WhatsApp messages in real time based on business events, without any manual intervention.

Messages are sent instantly when an action occurs, such as a successful payment, appointment booking, case update, system alert, or service notification.

In addition to individual messages, the API supports broadcasting WhatsApp templates to predefined customer groups. Any integrated system can trigger a broadcast to selected groups such as VIP customers, active users, subscribers, departments, or geographic segments using a single API call.

The system automatically:

• Retrieves all customers in the selected groups
• Skips unsubscribed contacts
• Sends messages safely using background processing
• Tracks delivery progress and results

This makes the API ideal for mass alerts, announcements, and public notifications.

Every message sent through the API can be fully personalized using customer data. The system dynamically injects customer-specific information such as customer name, phone number, appointment date, reference number, location, or any custom attribute directly into the WhatsApp message template.

This allows businesses to deliver human-like, contextual communication while maintaining full automation and WhatsApp compliance.

The API also acts as a central contact management engine. When messages are triggered, the system can:

• Automatically add new customers
• Update existing customer records
• Assign customers to groups and segments
• Enrich contact profiles with demographic and behavioral data

This ensures your contact database stays organized, up-to-date, and ready for future communications, without requiring manual data entry.