Design once. Reuse forever. Scale instantly.
What is the Workflow Builder?
The Workflow Builder is a node-based visual editor that allows your team or your clients
to create WhatsApp conversation flows using drag-and-drop blocks. Flows react to keywords,
button selections, customer data, and system events and can integrate with third-party APIs in real time.
Built for automation, compliance, and enterprise operations.
Core Capabilities
Use message nodes, decision nodes, API nodes, and handover nodes to build complete customer journeys.
Every flow runs in real time and supports high-scale traffic.
Visual Node-Based Builder
Drag, drop, connect, and publish flows — no coding needed.- Flowchart-style nodes and connections
- Reusable blocks and sub-flows
- Versioning, publish/unpublish, rollback
- Test mode before go-live
Rules, Decisions & Branching
Build smart paths based on customer actions and data.- Keywords, buttons, list selections
- If/Else conditions and multi-path branches
- Language, subscription, attributes, time-based rules
- Fallback and default handling
All WhatsApp Message Types
Rich replies that match real business needs.- Text, emoji, images, documents, audio, video
- Interactive messages: buttons & lists
- Product lists & catalogs
- Approved templates for notifications and follow-ups
API Call Nodes
Connect your chatbot to CRM, ERP, booking & payment systems.- REST API calls (GET/POST) with headers & auth
- Dynamic parameters from customer input
- Use API response fields in the next steps
- Retry, timeout, and fallback behavior
Data Capture & Contact Updates
Collect info and update customer profiles automatically.- Capture name, email, preferences, reference numbers
- Write back into your contact database
- Update groups, tags, and attributes
- Power segmentation for future broadcasts
Handover to Agent or AI
Escalate to live support or AI when needed.- Transfer to Live Chat agent (with full context)
- Optional workflow path to an AI response step
- Queue-based routing / department routing
- Fallback when no agents are available
24/7 Automation
Always-on replies that reduce workload and improve experience.
Faster Resolution
Route customers instantly to the right answer or the right team.
Integrations
Connect to CRM/ERP/booking/payment systems with API nodes.
Scalable
Run flows in real time and scale safely for large audiences.
Business Benefits
- ✔ Build chatbot flows without development
- ✔ Reduce support load with automation
- ✔ Improve customer satisfaction with instant replies
- ✔ Integrate with business systems and data
- ✔ Keep conversations compliant and auditable
Start building workflows today
Integrate logic, automation, and messaging in one visual builder.
